Spotify’s podcast strategy has been revamped, which saw an exec restructuring that has included the departures of key execs, including Dawn Ostroff, its former chief content and advertising business officer who led the company’s podcast expansion, and, more recently, Max Cutler, founder of Parcast, a company Spotify bought in 2019 for $55m. The new Spotify for Podcasters is live now. They can also now add videos, Q&As or polls, or dig into analytics to see how their show is performing or learn more about listener habits. Creators will be able to see data on how their show is performing and can create or upload their episodes instantly or add more features to existing episodes. As a result of this integration, the Spotify for Podcasters dashboard will become more powerful. This change involves consolidating its Anchor podcast creation service, which it acquired for $154m in 2019, into Spotify for Podcasters. The company has redesigned its Spotify for Podcasters dashboard to better organise its tools for creating, managing, growing, and monetising content in one place.
Spotify has announced several podcast-focused updates at its Stream On event in LA.
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